Very active on the internet since the days of blogs, forums and Orkut, Malfeitona shares her art, worldview, ideas and political positions on social media. It was online that she found a niche to establish herself as an artist, even with a style of art that was not very commercial. With consistency, Malfeitona gradually gained the respect of an engaged and loyal audience by creating creative, sincere, fun and responsible content that supports her art and follows her personal life. She also creates content in collaboration with brands, especially in the entertainment, beverage, lifestyle and alternative fashion niches. The artist also works as a model and actress in advertising campaigns, authorial brands and fiction.